Viewers and content creators alike have begun to call out YouTube for its utter disregard towards their audience and the content they wish to see. Examples include algorithms that prevent viewers from accessing creators’ videos as easily or more stringent user guidelines that lead to frequent demonetization of YouTube videos.
Over the years, YouTube has been criticized for the corporate and monopolistic changes they made to increase their own profits and disadvantage the content creators that fuel the site. There were also complaints about excessive references to Fortnite while influential members of the entertainment industry who passed this year were overlooked.
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Other than that, there were also complaints about the oversaturation of individuals who don’t truly reflect YouTubers at their core and instead are TV or movie stars, such as Will Smith or Trevor Noah. Aside from PewDiePie, other prominent content creators, who have created some of the top videos on the site this year, were not featured either, such as Shane Dawson or the Paul brothers. The world’s most subscribed-to YouTuber, PewDiePie, who has over 75 million subscribers, was not even featured in Rewind, a video meant to encapsulate the year of 2018 for the YouTube community. Viewers have a wide array of critiques towards these videos, one of which is the omission of their favorite YouTubers. If the dislikes don’t speak for themselves, then the plethora of negative and angry comments from viewers sure do. However, this extremely high number of dislikes is most certainly derived from an outside effect. The number of dislikes on YouTube Rewind videos have been increasing over the years, which at first seems standard: as the YouTube community grows, so does votership. It has been the most disliked YouTube rewind video to date to put into comparison, Rewinds from 2013, 2014, and 2015 each have under 200,000 dislikes. As of now, YouTube Rewind has 2 million likes and 7.2 million dislikes, with just under 100 million views. Over the years, these videos have become progressively grander, involving more stars, higher production quality, and greater shock value. For the last eight years, YouTube has been releasing an end-of-the-year video that is meant to summarize the biggest moments, stars, videos, and trends of 2018 within YouTube, as well as the general content of the Internet. Rewind quickly jumped to the top of YouTube’s trending videos as views quickly accumulated, but as fast as the viewership of the video rose, so did the dislikes. It’ll continue to be inspiring to see the myriad of ways the most creative content producers in the world - our YouTube creators - encapsulate the end of year in their video recaps, as YouTube retires its own Rewind video.On December 6th, YouTube released their long-awaited 8th annual “YouTube Rewind” video on their spotlight channel, which has 23 million subscribers. YouTube, meanwhile, suggests viewers watch “Rewind” videos from popular creators: The YouTube Creators Twitter account added that it is “refocus our energies on celebrating you and the trends that make YouTube 🔥 with a different and updated kind of experience.”Īs such, a replacement recap experience appears to be in the works, but no details are available yet. The company told Tubefilter that the decision was not due to past criticism.
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YouTube will similarly not make a Rewind for 2021, but that’s due to the entire series coming to an end. YouTube did not release a Rewind in 2020, citing how “different” and non-celebratory the year was. It has since garnered over 19 million dislikes (to 3 million likes), with the company course-correcting in 2019 as a result. In 2018, YouTube infamously published a greatly panned edition of Rewind due to the lack of community relevance. It was often a big-budget projection that incorporated top Creators. The first YouTube Rewind was released in 2010 as a recap of the year in trends, memes, and other pop culture moments that occurred on the video site. With YouTube Rewind changing in recent years, including the lack of one in 2020, the Google video site said today that it’s ending the annual recap video, though a “different and updated kind of experience” might take its place.
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